The MSc Strategic Digital Marketing program is designed to equip students with advanced knowledge and practical skills required to plan, implement, and manage successful digital marketing strategies in a global business environment. The course combines marketing theory, strategic planning, and digital technologies to help students understand how to engage audiences, drive brand growth, and measure marketing performance.
The curriculum covers key areas such as digital marketing strategy, social media marketing, search engine optimisation (SEO), content marketing, data analytics, consumer behaviour, e-commerce, and marketing automation. Students gain hands-on experience with digital marketing tools, analytics platforms, and real-world campaigns. Case studies, group projects, and industry simulations enhance practical understanding and strategic decision-making.
Graduates of this program are prepared for careers in digital marketing management, social media strategy, SEO and SEM, content marketing, brand management, marketing analytics, and consultancy roles. The course also provides a strong foundation for further research or professional certifications in digital marketing.
CAS Deposit: GBP 7000 (IND), GBP 4000 (Others). For Arden UK, the remaining fees after the first CAS Deposit will be paid in three (3) installments - 11th, 18th and 24th week of study.
- Academic Requirement: A UK Honours Degree at a minimum of second class (2:2) or equivalent. Some of our students decide to join us straight after they complete their undergraduate studies.
- English Language Requirement: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent.
- Campus: Manchester
- Course Credentials: Master Degree
- Course Duration: 1 Year
- Scholarship: £5,000
- Annual Tuition Fee: £12,500
- CAS Deposit: £7,000
- Intakes: Feb, May, Nov
- All Academic Documents
- Passport
- IELTS / MOI
- CV (Mention Employment History)
- Complete street address with house number, street name, city, state name, zip code and country details
- 2 References (Required Referee E-mail, Contact no, Referee address)
Personal Statement (Must cover the mandatory below questions)
Why you have chosen to study in the UK instead of your home country or other countries?
1. The reasons you have chosen to study at Arden University instead of other institutions?
2. How your chosen course is related to your previous studies in the UK and/or your home country?
3. How your chosen course will benefit your career aspirations?
4. Details of any previous volunteering and paid or unpaid work which is relevant to your course?
5. We would recommend that you explain any of the following that apply to you?
6. Have you ever been refused a visa for any country? Yes/No
7. Have you ever stayed in the UK, or any other country, after your visa has expired? Yes/No