The BA (Hons) Business Management (Tourism) at Arden University Berlin is a specialized undergraduate degree designed for students who wish to build successful careers in the global tourism, travel, hospitality, and destination management industries.

Taught entirely in English and delivered on campus in Berlin, this program combines core business management principles with in-depth knowledge of tourism management, preparing students to manage tourism organizations, travel businesses, and destination marketing in an international context.

Why Choose This Program?

• English-taught tourism and business degree in Germany

• Strong focus on global tourism and travel management

• Industry-relevant curriculum aligned with international tourism trends

• Study in Berlin – one of Europe’s most visited and culturally rich cities

• International classroom environment with global perspectives

• UK-awarded honours degree with worldwide recognition

Program Details

• Degree Awarded: Bachelor of Arts (Honours) in Business Management (Tourism)

• Study Location: Berlin, Germany

• Mode of Study: On-campus

• Language of Instruction: English

• Awarding Body: Arden University (UK)

Program Structure & Curriculum

The program provides a solid foundation in business management while allowing students to specialize in tourism and travel management. Learning is delivered through lectures, workshops, case studies, and applied assessments based on real-world industry scenarios.

Core Business Modules Include:

• Principles of Business and Management

• Financial and Management Accounting

• Business Strategy and Decision-Making

• Leadership and Organizational Behaviour

• Operations and Project Management

Tourism Specialization Modules Include:

• Introduction to Tourism Management

• Global Tourism and Travel Industry

• Destination Management and Development

• Sustainable and Responsible Tourism

• Tourism Marketing and Branding

• Customer Experience Management

• Tourism Policy and Planning

Students complete a final project, applying tourism and business strategies to real industry challenges.

Learning Outcomes

Graduates of this program will be able to:

• Apply business management principles in tourism and travel contexts

• Analyze global tourism markets and consumer trends

• Develop sustainable tourism strategies and destination plans

• Manage tourism operations and customer experiences

• Apply marketing and branding techniques within the tourism sector

• Make informed, ethical, and data-driven business decisions

Career Opportunities

Graduates of the BA (Hons) Business Management (Tourism) program can pursue careers in a wide range of tourism-related roles, including:

• Tourism Manager

• Travel and Tourism Executive

• Destination Marketing Officer

• Hospitality and Hotel Operations Executive

• Tour Operations Manager

• Airline and Airport Services Executive

• Event and Visitor Experience Coordinator

The degree also provides an excellent foundation for postgraduate studies such as MBA, MSc Tourism Management, MSc Hospitality Management, or MSc International Business.

Admission Requirements

Academic Requirements

• Completion of secondary/high school education or equivalent qualification

• Applicants must meet Arden University’s undergraduate entry criteria

English Language Requirements

• IELTS overall 6.0 (with no band below 5.5), or

• Equivalent English language qualification

• Conditional admission may be available for eligible applicants

Entry requirements may vary depending on the applicant’s country of education.

Assessment Methods

Assessment is coursework-based and may include:

• Written assignments and industry reports

• Case study analysis

• Group projects and presentations

• Individual research and tourism development plans

Most modules are assessed through continuous assessment rather than final exams.

Study Tourism in Berlin

Berlin offers tourism students:

• Exposure to international tourism, culture, and heritage

• Access to tourism boards, travel companies, and hospitality brands

• Strong networking, internship, and career opportunities

• A vibrant, multicultural, and student-friendly environment