The BA (Hons) Business Management (Marketing) with Foundation Year at Arden University Berlin is an ideal pathway for students who wish to pursue a career in marketing, branding, and digital business, but who may not yet meet the direct entry requirements for an undergraduate degree.

This integrated program combines a Foundation Year with the full BA (Hons) Business Management (Marketing) degree. The foundation year develops essential academic, business, and communication skills, preparing students for successful progression into undergraduate study. The degree itself focuses on marketing strategy, consumer behavior, digital marketing, brand management, and market research within a global business environment.

The program is delivered entirely in English and taught on campus in Berlin, one of Europe’s most creative and business-driven cities.

Why Choose This Program?

• Ideal for students needing academic preparation before a degree

• English-taught marketing and business degree in Germany

• Strong emphasis on digital marketing and modern marketing practices

• Career-focused curriculum aligned with global marketing trends

• Study in Berlin – a hub for startups, creative industries, and global brands

• UK-awarded honours degree with international recognition

Program Structure

Foundation Year

The Foundation Year prepares students for undergraduate study by covering:

• Academic writing and study skills

• Introduction to business and marketing concepts

• Critical thinking and problem-solving

• Communication and presentation skills

• Foundations of economics and business operations

Successful completion of the Foundation Year allows progression directly into the BA (Hons) degree.

BA (Hons) Business Management (Marketing)

The undergraduate degree combines core business management modules with specialized marketing subjects, ensuring students develop both strategic and creative marketing skills.

Core Business Areas:

• Principles of Business and Management

• Financial and Management Accounting

• Business Strategy and Decision-Making

• Leadership and Organizational Behaviour

• Operations and Project Management

Marketing Specialization Modules:

• Principles of Marketing

• Consumer Behaviour

• Digital Marketing and Social Media Strategy

• Brand Management

• Marketing Communications

• Market Research and Data Analysis

• Strategic Marketing Management

Students also complete a final project, applying marketing theory to real-world business or brand challenges.

Learning Outcomes

Graduates of this program will be able to:

• Apply business and marketing principles in organizational contexts

• Develop and implement effective marketing strategies

• Analyze consumer behavior and market trends

• Use digital marketing tools and platforms effectively

• Create brand positioning and marketing communications plans

• Make data-driven marketing and business decisions

Career Opportunities

Graduates can pursue careers in a wide range of marketing and business roles, including:

• Marketing Executive / Marketing Coordinator

• Digital Marketing Specialist

• Social Media Manager

• Brand Executive (entry-level)

• Market Research Analyst

• Sales and Business Development Executive

• Marketing Communications Executive

The program also provides a strong foundation for postgraduate study, such as MBA, MSc Marketing, or MSc Digital Marketing.

Admission Requirements

Foundation Year Entry

• Completion of secondary/high school education or equivalent

• Suitable for students who do not meet direct undergraduate entry requirements

English Language Requirement

• IELTS 5.5 overall (or equivalent), or

• Conditional admission available for eligible students

Entry requirements may vary based on the applicant’s educational background.

Assessment Methods

Assessment is coursework-based and may include:

• Written assignments and marketing reports

• Case study analysis

• Group projects and presentations

• Individual research and marketing plans

The program emphasizes practical learning and real-world application.

Study Marketing in Berlin

Berlin offers students:

• Access to startups, digital agencies, and creative companies

• Strong networking and internship opportunities

• Affordable living compared to other major European cities

• A vibrant international student lifestyle