The BA (Hons) Business Management (Marketing) at Arden University Berlin is an industry-focused undergraduate degree designed for students who want to build successful careers in marketing, branding, digital marketing, and strategic business management.

Taught entirely in English and delivered on campus in Berlin, this program combines core business management knowledge with specialized marketing expertise. Students develop practical skills in consumer behavior, marketing strategy, digital marketing, brand management, and market research, preparing them for the fast-paced and evolving global marketing landscape.

Why Choose This Program?

• English-taught marketing degree in Germany

• Strong focus on digital marketing and modern marketing practices

• Practical, career-oriented curriculum aligned with industry needs

• Study in Berlin – a major hub for startups, creative industries, and global brands

• International classroom environment with global perspectives

• UK-awarded honours degree with worldwide recognition

Program Details

• Degree Awarded: Bachelor of Arts (Honours) in Business Management (Marketing)

• Study Location: Berlin, Germany

• Mode of Study: On-campus

• Language of Instruction: English

• Awarding Body: Arden University (UK)

Program Structure & Curriculum

The program provides a strong foundation in business management while allowing students to specialize in marketing. Learning is delivered through lectures, workshops, case studies, and applied assessments based on real-world business scenarios.

Core Business Modules Include:

• Principles of Business and Management

• Financial and Management Accounting

• Business Strategy and Decision-Making

• Leadership and Organizational Behaviour

• Operations and Project Management

Marketing Specialization Modules Include:

• Principles of Marketing

• Consumer Behaviour

• Digital Marketing and Social Media Strategy

• Brand Management

• Marketing Communications

• Market Research and Data Analysis

• Strategic Marketing Management

Students complete a final project, applying marketing theory and strategy to real business or brand challenges.

Learning Outcomes

Graduates of this program will be able to:

• Apply core business and marketing principles in organizational contexts

• Design and implement effective marketing strategies

• Analyze consumer behavior and market trends

• Use digital marketing tools and platforms effectively

• Develop brand positioning and communication strategies

• Make data-driven marketing and business decisions

Career Opportunities

Graduates of the BA (Hons) Business Management (Marketing) program can pursue a wide range of roles, including:

• Marketing Executive / Marketing Coordinator

• Digital Marketing Specialist

• Social Media Manager

• Brand Executive / Brand Manager (entry-level)

• Market Research Analyst

• Sales and Business Development Executive

• Marketing Communications Executive

The degree also provides an excellent pathway to postgraduate studies, such as MBA, MSc Marketing, MSc Digital Marketing, or MSc Management.

Admission Requirements

Academic Requirements

• Completion of secondary/high school education or equivalent qualification

• Applicants must meet Arden University’s undergraduate entry criteria

English Language Requirements

• IELTS overall 6.0 (with no band below 5.5), or

• Equivalent English language qualification

• Conditional admission may be available for eligible students

Entry requirements may vary depending on the applicant’s country of education.

Assessment Methods

Assessment focuses on applied learning and may include:

• Written assignments and marketing reports

• Case study analysis

• Group projects and presentations

• Individual research and marketing plans

Most modules are assessed through coursework rather than traditional exams.

Study Marketing in Berlin

Berlin offers marketing students:

• Access to startups, digital agencies, creative industries, and global companies

• Strong networking, internship, and career opportunities

• Affordable living costs compared to other major European cities

• A vibrant, international, and creative lifestyle