The MSc Sports Management is a comprehensive postgraduate programme designed for students who want to build a successful career in the business and leadership side of sports. This course provides advanced knowledge of sports governance, event management, marketing, finance, athlete management, facility operations, and global sports strategy.

Students learn how modern sports organisations operate and gain the skills needed to manage teams, run events, develop marketing campaigns, and lead sports businesses effectively. The programme blends theory with practical experience through case studies, industry projects, and real-world sports scenarios. Learners explore key areas such as sports law, sponsorship, digital engagement, performance operations, and strategic decision-making.

With guidance from industry experts, students develop leadership skills, analytical thinking, and business acumen. The final dissertation or project allows learners to specialise in an area such as sports analytics, event management, performance management, or sports marketing.

Graduates are prepared for careers in sports clubs, federations, leagues, athletic organisations, sports marketing agencies, fitness companies, event management firms, and government sports departments.