The MSc Strategic Digital Marketing program equips students with advanced skills to plan, execute, and manage digital marketing strategies in today’s highly competitive online environment. The course covers key areas including digital marketing strategy, social media marketing, search engine optimization (SEO), content marketing, data analytics, online advertising, branding, consumer behaviour, and marketing automation.
Students learn how to use digital tools, platforms, and analytical techniques to understand market trends, target the right audience, and measure campaign performance. The program also focuses on strategic thinking, innovative marketing practices, and the use of new technologies such as artificial intelligence, digital analytics tools, and automation in marketing decision-making.
Through case studies, real-world projects, and hands-on experience with digital marketing tools, learners develop the expertise needed to design impactful digital marketing campaigns. Graduates are prepared for roles such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Lead, Marketing Analyst, or Brand Manager in global organisations and digital agencies.
CAS Deposit: GBP 7000 (IND), GBP 4000 (Others). For Arden UK, the remaining fees after the first CAS Deposit will be paid in three (3) installments - 11th, 18th and 24th week of study.
- Academic Requirement: A UK bachelor’s degree at a minimum of second class (2.2) or equivalent
- English Language Requirement: IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent.
- Campus: London
- Course Credentials: Master Degree
- Course Duration: 1 Year
- Scholarship: £4,000
- Annual Tuition Fee: £13,500
- CAS Deposit: £7,000
- Intakes: Feb, May, Sep
- All Academic Documents
- Passport
- IELTS / MOI
- CV (Mention Employment History)
- Complete street address with house number, street name, city, state name, zip code and country details
- 2 References (Required Referee E-mail, Contact no, Referee address)
Personal Statement (Must cover the mandatory below questions)
Why you have chosen to study in the UK instead of your home country or other countries?
1. The reasons you have chosen to study at Arden University instead of other institutions?
2. How your chosen course is related to your previous studies in the UK and/or your home country?
3. How your chosen course will benefit your career aspirations?
4. Details of any previous volunteering and paid or unpaid work which is relevant to your course?
5. We would recommend that you explain any of the following that apply to you?
6. Have you ever been refused a visa for any country? Yes/No
7. Have you ever stayed in the UK, or any other country, after your visa has expired? Yes/No