The Sports, Entertainment & Event Marketing program is an Ontario College Graduate Certificate designed for graduates seeking careers in the dynamic sports, entertainment, sponsorship, and event marketing industries. Students learn strategic marketing, brand management, sponsorship activation, experiential marketing, event planning, project management, content marketing, revenue generation, and event analytics. The program combines marketing theory with practical industry applications and offers an optional work term to gain valuable industry experience. Graduates can pursue careers in sports marketing, sponsorship marketing, entertainment marketing, event management, experiential marketing, digital marketing, and brand management.
- Academic Requirement: Ontario University Degree or College Diploma or equivalent Applicants with partial post-secondary education and 3–5 years of related work experience may be considered Resume and references may be required for non-standard admissions
- ELP Requirement: IELTS Academic: 6.5 overall, no band below 6.0 PTE Academic: 60 Duolingo: 120-125 TOEFL iBT: 22 in each skill CAEL: 70 (Writing 60+) Cambridge English: 176 with no skill below 169
- Special Requirement: Optional Work Term Available (SEMC) PGWP Eligible Graduate Certificate Program Degree/Diploma required for admission
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Students whose study permit applications are still pending may request a deferral to the next available intake, provided the request is submitted before Day 10 of classes and the program is available. Deferrals are granted only once.
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Students awaiting an IRCC decision must still meet the deferral deadline. Requests submitted after Day 10 of classes will not be approved solely because a study permit decision is pending.
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Students may alternatively withdraw and apply for a refund by submitting the required withdrawal form and supporting documentation. Applicable administrative fees may be deducted.
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If a study permit application is refused, students may defer their admission and request a new Provincial Attestation Letter (PAL) to support a future study permit application. PAL issuance is subject to availability and cannot be guaranteed.
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Refund requests due to study permit refusal must include a copy of the official IRCC refusal letter and be submitted within 14 days of the refusal date.
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Only the refusal letter associated with the intake being withdrawn from will be considered for refund eligibility.
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Students whose second study permit application is refused before the start of classes may still qualify for a refund, subject to Seneca’s refund policy.
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Deferral requests are subject to program availability, and late requests may require a written appeal.
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Approved late deferrals may be subject to a CAD $200 late fee.
- Application Fee: $90
- LOA Deposit: $0
- Annual Tuition Fee: $16,572
- Total Tuition Fee: $16,572
- Course Duration: 8 Months
- Credentials: Pg Diploma
- Passport
- Academic Transcripts
- Degree/Diploma Certificate
- English Language Test Score (IELTS/PTE/Duolingo/TOEFL)
- Resume/CV
- Reference Letters (if required)
- Statement of Purpose
- Application Fee Payment
- Passport-size Photograph (if required)