Digital Marketing Communications & Analytics (mrk)

The Digital Marketing Communications & Analytics (MRK) program at Seneca Polytechnic is a two-year Ontario College Graduate Certificate designed for international graduates and professionals seeking careers in the rapidly evolving digital marketing industry. This PGWP-eligible program combines marketing strategy, digital communications, content creation, social media marketing, analytics, and emerging technologies to prepare students for today's data-driven business environment.

Students gain practical experience in developing, managing, and evaluating integrated marketing campaigns across multiple digital channels. The curriculum focuses on content marketing, digital advertising, social media management, marketing analytics, consumer behaviour, brand communications, and AI-powered marketing tools. Through hands-on projects, industry-standard software, and real-world case studies, students learn how to create effective marketing strategies that deliver measurable results.

A key feature of the program is its mandatory work term (minimum 420 hours) and industry-partnered capstone project, providing valuable Canadian work experience and exposure to real business challenges. Students also explore current Canadian marketing practices while incorporating principles of sustainability, equity, diversity, and inclusion into their marketing strategies.

Graduates will be equipped with the knowledge and practical skills required for careers in digital marketing, social media management, content development, marketing analytics, brand communications, and digital campaign management across a variety of industries.

Key Areas of Study

Career Opportunities

Program Requirements
  • Academic Requirement: Ontario University Degree OR Ontario College Diploma OR equivalent international qualification Suitable for graduates from Business, Commerce, Marketing, Management, IT, Media, Communications and related fields.
  • ELP Requirement: IELTS Academic: 6.5 Overall, No Band Below 6.0 PTE Academic: 60 Duolingo: 120-125 TOEFL iBT: 22 minimum per skill CAEL: 70 (Writing 60+) Cambridge English: 176 with no skill below 169
  • Special Requirement: PGWP Eligible ✅ Mandatory Work Term (Minimum 420 Hours) Hybrid Delivery Industry Capstone Project Digital Marketing Analytics Training AI-powered Marketing Tools Social Media Marketing Content Marketing Digital Advertising Marketing Research & Analytics Campaign Performance Evaluation
Refund Policy

  • Students whose study permit applications are still pending may request a deferral to the next available intake, provided the request is submitted before Day 10 of classes and the program is available. Deferrals are granted only once.

  • Students awaiting an IRCC decision must still meet the deferral deadline. Requests submitted after Day 10 of classes will not be approved solely because a study permit decision is pending.

  • Students may alternatively withdraw and apply for a refund by submitting the required withdrawal form and supporting documentation. Applicable administrative fees may be deducted.

  • If a study permit application is refused, students may defer their admission and request a new Provincial Attestation Letter (PAL) to support a future study permit application. PAL issuance is subject to availability and cannot be guaranteed.

  • Refund requests due to study permit refusal must include a copy of the official IRCC refusal letter and be submitted within 14 days of the refusal date.

  • Only the refusal letter associated with the intake being withdrawn from will be considered for refund eligibility.

  • Students whose second study permit application is refused before the start of classes may still qualify for a refund, subject to Seneca’s refund policy.

  • Deferral requests are subject to program availability, and late requests may require a written appeal.

  • Approved late deferrals may be subject to a CAD $200 late fee.

Key Facts
  • Application Fee: $90
  • LOA Deposit: $0
  • Annual Tuition Fee: $0
  • Total Tuition Fee: $33,528
  • Course Duration: 2 Years
  • Credentials: Ontario College Graduate Certificate (pg Certificate)
  • Intake: September 2026 January 2027
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Checklist

Academic Documents

  • Degree Certificate / Provisional Degree Certificate
  • All Semester Mark Sheets / Transcripts
  • Consolidated Transcript (if available)
  • Backlog Certificate (if applicable)
  • Updated Resume / CV

Identity Documents

  • Valid Passport (Bio Page)
  • Previous Passports (if applicable)

English Language Documents

Any one of the following:

  • IELTS Academic: 6.5 overall, no band below 6.0
  • PTE Academic: 60
  • Duolingo: 120–125
  • TOEFL iBT: Equivalent score as per Seneca requirements

Employment Documents (If Applicable)

  • Experience Letter
  • Offer / Appointment Letter
  • Salary Slips
  • Relieving Letter

Additional Documents

  • Statement of Purpose (SOP)
  • Gap Explanation Letter (if applicable)
  • Name Change Affidavit (if applicable)
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