The Marketing Diploma at Douglas College provides students with a strong foundation in business and specialized expertise in modern marketing practices. Through lectures, case studies, marketing simulations, research projects, and practical learning experiences, students develop skills in marketing strategy, customer relations, sales, advertising, marketing research, and business management. The program offers optional Co-operative Education and Business Internship opportunities, allowing students to gain valuable workplace experience while studying. Graduates are prepared for careers in sales, retail management, advertising, customer relationship management, marketing coordination, and business development, while also benefiting from direct transfer pathways into the Bachelor of Business Administration in Marketing at Douglas College.