The Digital Marketing (Post-Baccalaureate Diploma) at Douglas College is a two-year career-focused program designed for graduates who want to build expertise in digital marketing, social media marketing, content marketing, e-commerce, search engine optimization (SEO), paid advertising and digital analytics. Students gain practical skills in customer relationship management, buyer behaviour, digital promotions, website development, marketing research and marketing strategy. The program stays aligned with current industry trends and includes opportunities for internships and real-world client projects. Graduates are also prepared to pursue industry-recognized certifications such as Google Analytics, Google Ads and Hootsuite Social Media Marketing certifications.