Bachelor Of Business Administration (bba) In Marketing

The Bachelor of Business Administration (BBA) in Marketing at Douglas College prepares students for careers in marketing, advertising, sales, digital marketing, communications, and business development. Students gain practical skills in buyer behaviour, digital marketing, marketing research, promotional strategy, customer relationship management, and marketing analytics through hands-on learning, internships, and Co-op opportunities.

Program Requirements
  • Academic Requirement: General College Admission Requirements + Pre-Calculus 11 or Foundations of Mathematics 11 with minimum grade C
  • ELP Requirement: IELTS 6.5 Overall with no band below 6.0
  • Special Requirement: Students must complete 500 hours of work experience before completing BUSN 4500 (Career Portfolio Development Capstone Course). Trades Marketing concentration has additional admission requirements.
Key Facts
  • Application Fee:
  • LOA Deposit:
  • Annual Tuition Fee: $0.21
  • Total Tuition Fee: $0.84
  • Course Duration: 4 years
  • Credentials: Bachelor Degree
  • Intake: Fall, Winter, Summer
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Checklist

Academic Documents

  • Class 10 Certificate & Marksheet
  • Class 12 Certificate & Marksheet
  • Diploma / Degree Certificates (if applicable)
  • Semester-wise Transcripts (if applicable)

English Language Documents

  • IELTS / PTE / TOEFL / Duolingo Score Report

Identity Documents

  • Valid Passport
  • Passport-size Photograph

Financial Documents

  • Bank Statement / Proof of Funds
  • Sponsor Documents (if applicable)
  • Affidavit of Support (if applicable)

Supporting Documents

  • Resume / CV (recommended)
  • Statement of Purpose (SOP)
  • Work Experience Documents (if applicable)

Admission Requirements

  • Meet General College Admission Requirements
  • Mathematics prerequisite completed (Pre-Calculus 11 or Foundations of Mathematics 11)
  • Additional requirements apply for Trades Marketing Concentration

Application Process

  • Submit Online Application
  • Pay Application Fee
  • Upload Required Documents
  • Receive Letter of Acceptance (LOA)
  • Pay Tuition Deposit
  • Obtain PAL (if applicable)
  • Apply for Study Permit

Graduation Requirements

  • Complete 121.5 Credits
  • Maintain Minimum GPA of 2.0
  • Complete 45 Upper-Level Credits (3000–4000 Level)
  • Complete 500 Hours Work Experience
  • Complete BUSN 4500 Capstone Course
  • Meet Concentration Requirements
  • Meet All Graduation Requirements

Available Concentrations

  • Digital Marketing & Communications Management
  • Hospitality Marketing
  • Professional Selling & Sales Management
  • Trades Marketing

Career Opportunities

  • Marketing Specialist
  • Promotions Manager
  • Strategy Planner
  • Event Planner
  • Forecast Analyst
  • Fundraiser
  • Merchandising Manager
  • Non-profit Marketer
  • Arts Administrator
  • IT Project Manager
  • Sales & Business Development Professional
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