Vilnius University, Lithuania

Programme Overview

The Master of Marketing and Integrated Communication prepares highly qualified marketing professionals capable of operating in complex, fast-changing global environments.

This programme combines marketing analytics, strategic communication, digital tools, and multidimensional communication strategies to develop innovative leaders in marketing and corporate communication.

Students gain deep insights into:

• Consumer behaviour analysis

• Strategic marketing management

• Digital and integrated communication

• Marketing analytics and data-driven decisions

• Brand development and positioning

• Innovation in marketing strategy

The programme offers the opportunity to obtain a double degree in collaboration with:

• Parthenope University of Naples (Italy)

• University of Parma (Italy)

---

Academic Focus

The curriculum emphasizes:

• Marketing analytics integration

• Cross-channel communication strategies

• Managerial innovativeness

• Strategic brand communication

• Corporate marketing leadership

• Digital and traditional marketing integration

Students benefit from professors with extensive international experience and a diverse student cohort from multiple countries.

---

Programme Structure

• 1.5 years (standard)

• 2 years (double degree option)

• Classes held weekday evenings (5:45 PM – 9:00 PM Lithuanian time)

• Modular format (1–2 subjects at a time)

• Master’s thesis defended in three stages

---

Career Opportunities

Graduates are prepared for leadership roles such as:

• Chief Marketing Officer (CMO)

• Digital Marketing Director

• Marketing Analyst

• Brand Manager

• Public Relations Manager

• Corporate Communication Specialist

The programme equips students to lead marketing projects across private, public, and international organizations.

---

Apply Through Official Recruitment Partner

MakeStudy™ – Officially Appointed Recruiting Partner

Official Website: https://www.makestudy.com

Agent Code: Z3I52M64
Email: agents@makestudy.com
Call / WhatsApp: +91 96581-96581

Applicants are advised to apply through www.makestudy.com and mention the Agent Code during submission.

---

Agent Panel Access

Registered education agents can submit applications through:

https://www.makestudy.com/agent-login