Course Description
The Marketing Technologies Bachelor’s programme at Vilnius University focuses on combining information technology with modern digital marketing strategies. The programme prepares students to design and implement innovative digital marketing solutions using advanced information and communication technologies.
Students gain knowledge in areas such as digital marketing, data analytics, information systems, internet communication, and e-commerce technologies. The curriculum integrates IT expertise with marketing and business concepts, allowing students to develop technological solutions for modern marketing challenges.
The programme emphasises practical learning and problem-solving skills, enabling students to analyse digital user behaviour, manage online communication platforms, and design effective marketing strategies using technology-driven tools.
Students interested in studying digital marketing and technology in Europe can explore more opportunities at:
https://www.makestudy.com
https://makestudy.online
Career Opportunities
Graduates of the Marketing Technologies programme can pursue careers in:
• Digital marketing agencies
• Online communication and media companies
• E-commerce and digital sales departments
• Marketing analytics firms
• Technology companies and start-ups
Possible career roles include:
• Digital Marketing Specialist
• Marketing Data Analyst
• Social Media and Mobile Media Manager
• Internet Advertising Specialist
• Information Systems Analyst
• Digital Marketing Project Manager
Graduates may also work in advertising agencies, international internet companies, media organisations, and technology-driven marketing firms.
- Academic Requirement:
Applicants must have completed high school / secondary education or equivalent qualification.
Important notes:
• For non-EU/EFTA applicants, the gap after completing secondary education must not exceed five years.
• Applicants may be invited for a remote interview by the Vilnius University Kaunas Faculty Admission Committee.
• Applicants who have not taken national university entrance exams in their home country may be required to take an entrance examination.Academic documents must be submitted in English or Lithuanian, or with certified translations.
- English Language Requirement:
English proficiency at B2 level (CEFR) is required.
Accepted tests include:
• IELTS Academic – 6.5+
• TOEFL iBT – 81+
• Cambridge English Exam – 176+
• Pearson PTE Academic – 59+
• LanguageCert IESOL – B2
• Duolingo English Test – 120+
• Password Skills Plus – 6.5+Applicants may be exempt if:
• English is their native language
• Previous studies were conducted in English - Special Requirement: Applicants must submit: • Motivation letter Applicants from the following countries must submit an additional test: • Bangladesh • Nepal • Pakistan Required test: OMPT-A (Online Mathematics Placement Test) Minimum passing grade: 55%
- Campus: Muitinės str. 8, 44280 Kaunas, Lithuania
- Course Credentials: Bachelor in Computing
- Course Duration: 3.5 Years
- Annual Tuition Fee: 5000
- Initial Deposit: 100 (Non-refundable)
- Intakes: September 2026