Overview

The Bachelor of Global Marketing at Vilnius University is one of the most recognized marketing programmes in Lithuania and was awarded the title of the best marketing programme in 2022. This undergraduate programme prepares highly skilled marketing professionals capable of operating in international and cross-cultural business environments.

The curriculum focuses on market analysis, strategic marketing planning, branding, pricing strategies, logistics, communication, and international marketing operations. Students gain both theoretical knowledge and practical skills aligned with global business standards.

The programme continuously updates its content according to international best practices and incorporates innovative teaching methods delivered by lecturers with real business experience.

Students are encouraged to participate in national and international competitions, enhancing their leadership, creativity, and strategic thinking skills.

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Key Study Areas & Modules

Students may study:

• Principles of Marketing

• International Marketing

• Consumer Behavior

• Digital Marketing

• Brand Management

• Market Research

• Advertising and Public Relations

• Sales Management

• Logistics and Distribution

• Strategic Marketing Planning

• Pricing Strategies

• Cross-Cultural Business Communication

(Modules may vary by academic year.)

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Learning Outcomes

Graduates will be able to:

• Analyze global markets and consumer trends

• Develop strategic marketing plans

• Design and manage advertising campaigns

• Plan pricing and distribution strategies

• Operate effectively in cross-cultural environments

• Apply marketing analytics tools for decision-making

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Career Opportunities

Graduates may work as:

• Product Manager

• Market Manager

• Export Manager

• Sales Manager

• Communications Manager

• Marketing Specialist

• Senior Marketing Consultant

• PR Specialist

• Brand Manager

• Marketing Analyst

Opportunities exist in small and medium-sized enterprises, multinational corporations, marketing agencies, and consultancy firms.