The BSc Business Psychology at Haarlem University of Applied Sciences (Haarlem Campus), Netherlands, is an innovative bachelor’s program that blends psychology with real-world business applications. Designed for future-focused students, the program equips learners with deep insights into human behavior, decision-making, leadership, marketing psychology, workplace behavior, organizational development, and digital-age consumer habits.

Students develop a strong understanding of:

• Behavioral psychology in business environments

• Leadership, teamwork, and organizational culture

• Consumer behavior and marketing psychology

• Data-driven decision-making

• Human resource management & talent development

• Problem-solving, critical thinking, and communication skills

• Technology, AI influence, and digital transformation in workplaces

The program prepares graduates for dynamic roles where psychology and business intersect. With Haarlem Campus’ hybrid learning method, small classes, and industry-experienced lecturers, students receive hands-on training to thrive in international companies, startups, HR departments, consultancy firms, and digital industries.

Studying in the Netherlands — known for high visa success, safety, and quality of life — also gives students access to exceptional post-study opportunities across Europe.