The Bachelor of Arts in Business Communication (BABC) at University Canada West (UCW) is a dynamic, interdisciplinary program that fuses business strategy, media studies, and communication theory. Designed for students who aspire to excel in professional writing, journalism, public relations, marketing, and corporate communications, this degree combines practical skill-building with critical thinking and creativity.

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 Program Highlights

• Blend of business knowledge, media training, and cultural understanding

• Learn to craft persuasive, ethical, and effective communications across platforms

• Hands-on training in digital communication tools and techniques

• Develop leadership, collaboration, and presentation skills for real-world success

• Offered in online and on-campus formats for flexibility

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 What You’ll Learn

Graduates of the BABC program will be able to:

• Apply communication theories in global and cultural business contexts

• Analyze how media shapes public perception of brands, events, and social issues

• Create legally and ethically sound content for print, digital, and social platforms

• Evaluate and integrate multiple media types for maximum audience engagement

• Use research and data to support effective communication strategies

• Solve business challenges using targeted communication techniques

• Work effectively in collaborative, team-based environments

• Think critically and reflectively across various media and business challenges

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 Class Profile & Student Experience

UCW’s diverse student community includes learners from around the world, providing a multicultural learning environment where global perspectives are shared and valued. Collaborative assignments, team projects, and networking opportunities enhance your learning experience both inside and outside the classroom.

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Course Structure

The BABC program follows a scaffolded learning approach, gradually building your expertise across:

• Business fundamentals (marketing, management, finance)

• Media and communication studies

• Digital tools and technologies

• Public speaking, professional writing, and strategic messaging

Courses are offered in flexible delivery formats—online or in-person—allowing you to tailor your learning experience to your needs. Many courses feature team-based projects, emphasizing real-world application and collaboration.

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 Career Pathways

A BABC degree prepares you for careers in:

• Corporate Communications

• Journalism & Digital Media

• Public Relations & Media Relations

• Social Media Strategy

• Content Creation & Copywriting

• Marketing Communications

• Advertising & Brand Management

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 Become a Communication Leader in the Digital Age

With the UCW BABC program, you’ll graduate with the skills, confidence, and experience to lead communication strategies in business and media organizations worldwide.

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